Last week, I had the opportunity to join a podcast at Istanbul Medipol University and talk about promo editing, storytelling, and my experiences in the industry.

One thing became clear to me once again during the conversation:

Editing promos is not just about cutting videos.
It’s about designing the moment that makes people decide to watch.

After working on hundreds of promos across different countries, one thing I learned is:
Story always beats visuals.

And today, I strongly believe:
AI won’t replace editors.
But editors who don’t use AI will fall behind.

Thanks for the invitation and the great questions